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What we learned about taking care of our skin in a big city!

Living in the city, especially in large, developed agglomerations is associated with the risk of exposure to emissions of various types of pollutants, exhaust gases, and dust. Not only does this have a significant impact on your overall health, but it also poses a risk to your skin. As a result, we can fight aggravated skin problems, dryness, or irritation of the skin, which can be the result of too many harmful factors.


  • How does living in large urban agglomerations affect the skin?

  • What happens to the skin upon contact with these substances?

  • What can be done to reduce the effect of pollutants on the skin?

  • What cosmetics will help?

  • Vivid‘s Skincare will help your cause

  • Care Tips

How does living in large urban agglomerations affect the skin?

Air pollution significantly affects the condition of the skin. The level of harmful substances floating in smog - a suspension of smoke and fog - is very high and poses a great danger to the skin. Of particular danger are the smallest dust particles with a diameter of not more than 2.5 microns, most often containing heavy metals, as well as sulfur and nitrogen compounds. They show a great ability to penetrate deep into the skin through the pores, contributing not only to its aging but also to the development of many skin diseases. Another unfavorable factor in large cities is the very fast pace of life. This contributes to the development of stressful situations, which also have a significant impact on the condition of the skin and disrupt its natural antioxidant mechanisms. Therefore, the antioxidant process of the skin in large cities is not a privilege, but a necessity.

Skin aging is highly dependent on external factors, according to some studies, their contribution is up to 80%. Those. independent skin aging is only 20%!

In big cities, everything is aggravated by air pollution, which contains at least 224 harmful compounds. Under their influence, the skin of urban residents ages on average 10% faster. Also in recent years, there has been an increase in people with sensitive, reactive skin in industrialized regions.

The main reason for these pollutants is a whole group of environmental toxins. It includes heavy metals, particulate matter (smog), polyaromatic hydrocarbons, and many others.

What happens to the skin upon contact with these substances?

First, the work of the barrier structures of the skin is disrupted, which leads to an increase in its sensitivity and an increase in the evaporation of water. As a result, inflammation, irritation, and dry skin appear. At the same time, the body tries to independently strengthen its “fortress wall” and, on the one hand, increases the production of sebum, on the other hand, it builds up the stratum corneum. The skin becomes oily, while dull and flaky.

As a result of the violation of barrier functions, atypical substances begin to penetrate the deeper layers of the skin unpredictably. Moreover, we are talking about both the pollutants and UVB rays themselves, and the components of cosmetic products, which should normally remain on their surface. Under their influence, enzymes are activated that destroy collagen, elastin, hyaluronic acid, etc. As a result, the intercellular matrix is ​​corroded, and the skin loses its elasticity and becomes thin, dense, and flabby.

Thus, air pollution in large cities leads to an acceleration of the aging process of the skin and an increase in its sensitivity. At the same time, it hurts the skin 24/7, regardless of whether you are at home or on the street. I believe that this cannot be ignored. Moreover, in many large cities, the actual air pollution significantly exceeds the safe level. Below is the picture is the data for Moscow - the content of particulate matter in the air is 2 times higher than the recommended standards!

What can be done to reduce the effect of pollutants on the skin?

Of course, you can move away from the city and live where they are not. But this solution will not suit everyone, so I will offer other ways.

First, you should take care of the cleanliness of the air in the room where you live. Now there are a large number of different cleansing systems that will reduce the effects of toxins on the skin, at least when you are at home.

Secondly, support your skin with cosmetics that help it cope with harmful substances.

In terms of skincare, the first and most important thing is regular cleansing. Washing in the morning and evening with a mild cleanser is the simplest and most effective way to ensure that toxins are removed from its surface.

The next thing you need to pay attention to when choosing care is the strengthening of the skin's barrier structures. Choose products that maintain the integrity of the stratum corneum and are the suppliers of the necessary "building materials" for it. Cosmetics should contain physiological lipids (ceramides + phytosterols + lecithin) and essential fatty acids (vegetable oils or vitamin F). Pre- and probiotics will be useful, which will support local immunity and microflora, as well as natural moisturizing factors (NUF or NMF).

Daycare products should include components that complement the work of the skin's protective structures. In my opinion, the required ingredients are:

• antioxidants;

• substances that reduce the contact of toxins with the skin and neutralize them;

• components that protect cells from radiation: ultraviolet, infrared, and blue spectra.

It is worth avoiding aggressive products that irritate the skin, thin and destroys the stratum corneum.

Proper selection of basic care will significantly reduce the negative impact of a big city with its polluted air: it will reduce their contribution to skin aging, and help to keep it young and fresh longer.

What cosmetics will help?

The population living in a metropolis is in a hurry to run after fashion trends without thinking about the laws of nature. However, each organism is arranged in the same way - during the day the cells reproduce the function of protection, and at night they are restored.

A large number of nights without sleep and a violation of the daily routine destroys the entire system: functions that should work in the daytime suddenly start playing at night, and vice versa. In such cases, it is difficult to establish an optimal system. For this kind of problem, products that contain peptides are used.

Such a component contributes to the stimulation of cells at the gene level, and perfectly activates and restores the dermis during the day. Gels and lotions containing peptides should be used after a night without sleep for three days in a row, sometimes more. This is the only way to normalize cell processes.

Antioxidant skin protection

In the process of skin oxidation, the so-called. free radicals - reactive oxygen species with an odd number of electrons, causing, to collect the missing electron, the rupture of subsequent molecules and, as a result, the destruction of all the tissue they created. Antioxidation is the neutralization of excess free radicals. Antioxidants are antioxidants that protect the skin from the harmful effects of oxygen-free radicals and prevent cell damage.

Types of Antioxidants

Antioxidants are a very wide range of different types of substances. These include vitamins, polyphenols, carotenoids, and the most powerful antioxidant, coenzyme Q10. Vitamin C affects the sealing of blood vessels and the synthesis of collagen and has an anti-inflammatory and regenerating effect. It also exhibits protective properties against UV radiation and other pollutants. Vitamin E moisturizes and prevents excessive water loss, and accelerates the process of cellular metabolism. Vitamin A activates the production of collagen fibers and significantly increases the number of fibroblasts. Antioxidants that protect against the negative effects of environmental pollution are widely used in anti-pollution cosmetics.

What are antimicrobial cosmetics?

Thanks to the use of anti-pollution technology in our dermo-cosmetics, products applied to the skin create a barrier that protects against the penetration of harmful dust and pollution. In addition, they destroy free radicals and have a regenerating, soothing, and moisturizing effect. They take part in the process of cell renewal, eliminate discoloration, and increase skin elasticity and firmness. They prevent aging, give shine, and color, and rejuvenate.

Vivid’s Skincare will help your cause

An excellent anti-aging moisturizer with the power of broad-spectrum sunscreen is ideal to be used with any skincare regimen. This moisturizer contains a blend of moisturizing agents, antioxidants, and Hyaluronic Acid to boost the skin’s moisture levels, prevent fine lines and wrinkles and protect the skin against UVA and UVB rays.

Why do you need it?

  • Sunscreen and anti-aging moisturizer combination, formulated with moisturizing agents, antioxidants, and Hyaluronic Acid

  • Boosts the skin's moisture content and prevents fine lines and wrinkles

  • Provides UVA and UVB protection

  • Formulated as a gentle product ideal for post-procedure and sensitive skin


  • Apply to the face and neck, avoiding the eye area. Wait at least 30 minutes before sun exposure, or as directed by a physician. Reapply after 80 minutes of swimming or sweating. Reapply immediately after towel drying at least every 2 hours.

Active Ingredients

Zinc Oxide 10%, Octinoxate 7.50%

Ingredient Highlights: Apple (Pyrus Malus) Fruit Extract, Sodium Hyaluronate, Plankton Extract, Lecithin 21

A gentle, sulfate, and paraben-free cleanser combine powerful Papaya Enzymes and Salicylic Acid for mild exfoliation of dead cells that lead to clogged pores. This versatile, highly effective formula rinses clean and is ideal for both acne and aging skin regimens.

Why do you need it?

  • Provides antioxidant protection to combat free radicals and sun damage

  • Cleanses deeply, removing cosmetics, while remaining gentle enough for twice-daily use

  • Exfoliates skin to encourage the healthy production of new cells

  • Formulated free of sulfates, parabens, artificial dyes, and fragrances

  • Ideal for most skin types


  • Apply cleanser over wet face and work into lather, avoiding eye area. Rinse with water and pat dry. Can be used twice daily or as directed by the physician.

Ingredient Highlights:

Salicylic Acid 0.4%, Papaya Fruit Extract, Allantoin, Panthenol (Provitamin B5), Orange Oil, Aloe Vera Extract, Green Tea Extract, Calendula Extract, Chamomile Extract, Licorice Extract

A water-resistant, physical sunscreen that combines a moisturizing base with a sheer, universal tint beneficial for most skin types.Gentle enough for even the most sensitive skin types, including post-procedure skin. Light enough to wear alone or under makeup for daily sun protection.

Why do you need it?

  • 100% physical sunscreen combined with a moisturizing base and sheer, universal tint

  • Light enough to wear alone or under makeup

  • Water-resistant sunscreen (40 minutes)


  • Apply to the face and neck, avoiding the eye area. Wait at least 30 minutes before sun exposure, or as directed by a physician. Reapply after 80 minutes of swimming or sweating. Reapply immediately after towel drying at least every 2 hours.

Active Ingredient

Zinc Oxide 10%, Titanium Dioxide 5.5%

Ingredient Highlights

Iron Oxides, Hyaluronic Acid (Sodium Hyaluronate), Vitamin E (Tocopherol)

Care Tips

A large number of girls who live in megacities have a dull complexion. They also often develop other problems - the skin becomes dry, and rashes, inflammation, or irritation often occur. There is a solution to such problems: it is necessary to choose the right care cosmetic to restore a healthy look and radiance to the skin.

  1. You need to use lotions and serums that contain prebiotics. To take care of your skin in a metropolis, get yourself a product with probiotics - they include a complex of lactobacilli, which helps strengthen and protect the skin and create barriers from irritants. But we should not forget that you need to support the body not only from the outside but also from the inside, for this, you can add yogurt, kefirs, and other sour milk to your diet.

  2. Choose skincare that contains AHA acids and vitamins. Such products will help to tidy up the skin, restore radiance, and give elasticity and firmness to the face.

  3. Always, regardless of the time of year and weather, protect your skin. Apply sunscreen with a light texture, which will be a chic base under the foundation. Or get immediately a tone with SPF content.

  4. Nourish your face. A big mistake many girls make is that they neglect nourishing and moisturizing masks. Therefore, every 3-4 days you need to take care of yourself with masks from beauty stores, or prepared at home.

  5. If during the day there is a problem with dry skin, then it is necessary to apply thermal water, creams, or lotions that can moisturize the skin of the face, soothe it and restore comfort.

  6. Massage when applying products - if you apply creams not just with a brush, but with massaging movements of your fingers, this will relieve tension, relax muscles, and speed up the blood circulation process, which is very important for healthy-looking skin.

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